Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.
The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation and imagery to convey ideas, feelings and attitudes beyond what language alone expresses. The design work can be based on a customer’s demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation. Demand for experienced designers is greater than ever, particularly because of the development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them. Learners will be exposed to various design tools and elements that can be expressed through visual or motion graphics and adding value to products through advertising. They will also have knowledge to create various printing surfaces per each printing process.